Who are we
Hello, My name is Jo, but a lot of people call me Buttons!
For the past 8 years I have been running a niche clothing brand called Hoodlum, making Luxury Faux Fur Hoods. Technically, I haven’t finished making them, but to expand my creative endeavours. For that I felt the need to have a rebrand that gave me the mental freedom to create anything I want.
I want more love this year and freedom of expression
Love of existing, creating, feel free of past choices I thought I had to do.
For so long I have been chasing this ideal of succeeding, pushing for bigger and better and more. The expectation of growth and the demand you put on yourself to prove that you are worth 'something', is utterly exhausting.
You would think that being creative brings happiness, but we aren't really allowed the freedom to be creative. We are all, all of us, constantly trying to earn to live.
I am in a very interesting position where due to burn out, my capabilities are restricted but this ultimately frees up a whole bunch of stuff I used to think I had to do. I don't. Events and social interactions are not something I will be not be able to do like before and this is a permanent change.
I have to move forward with the least resistance, constantly aware of how my nervous system feels whilst catering to the two emotional sides of my brain; adhd and autism.
It is like having two toddlers, one who wants to do new things, exciting things, all the things, almost immediately. Then the other toddler, who's tired, over sensitive, over stimulated, and just wants to hide, trying new things is terrifying. My consciousne self is actually in the centre of them, trying to negotiate between the two polar opposites. Like a seesaw.
So we are here. The economy has hit rock bottom, small businesses are closing down like the snow flakes of winter.
I know I am incredibly lucky to find myself being well looking after and supported by my family but realistically, I have to push myself into working without triggering myself back to not functioning like I was last year.
Creativity is where my heart leads so I will have to buff my fears and make my abundantly fruitful mind free to follow a map of the unknown.
Contact us
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